BEAUTY: H&M Conscious beauty

NL: Eind vorig jaar verraste H&M ons plots met een beauty collectie. Om dit gamma verder aan te vullen, komt er in navolging van de kleding, nu ook een conscious beauty collectie. 

Conscious wilt zeggen dat je nadenkt over hoe iets geproduceerd wordt. Deze H&M collectie kreeg Ecocert label mee. Dit wil zeggen dat de producten bijna volledig organisch en natuurlijk geproduceerd worden.

Het Conscious gamma zal aanvankelijk uit een 30-tal producten bestaan, voornamelijk lichaams- en haarverzorging. Ook de verpakking is ecologisch en bestaat uit recyclerbaar materiaal. 

ENG: At the end of last year H&M surprised us with a beauty collection. To further extent this range a conscious beauty collection will be added.

Conscious means that you think about the way things are being produced. This H&M collection got the Ecocert label. This means that the products are almost completely produced organic and natural. 

The Conscious range exists of 30 products, especially body- and hair care. The packaging is ecological as well and is made of recyclable material. 

H&M Conscious exclusive collection

If there's one chain shop that really invests in conscious fashion, it's H&M. For some years now, they have a conscious collection available in their stores. Since about a year you can bring your old clothes to a collecting box and get a gift certificate of € 10,00.

If you think conscious fashion is boring, think again. On 10th April H&M will launch a normal and an exclusive conscious collection. The exclusive collection will introduce us to two new fabrics: biological leather and biological silk. H&M will also show us how you can wash your clothes on an environmental friendly basis.

The normal conscious collection will be available in all H&M stores and online. The exclusive collection will only be sold in 150 selected stores worldwide.

The face of the exclusive collection is Amber Valletta and the collection has a lot of boho and flamenco influences.

Underneath are some of my favorite looks. If you really want an extraordinary piece, go for the dark blue red carpet dress, which has already been worn by Miranda Kerr.